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Saud Bahwan Group unveils new Ford Edge CUV

Ford’s latest introduction, the 2007 Edge Crossover was launched in Oman in a one-of-a-kind preview event at Al Shatti Plaza. To add to the excitement, the invited audience was also treated to the latest Jude Law movie, Breaking and Entering.

Introducing the Brand New Ford Edge, a spokesperson for Saud Bahwan Group said, “The New Ford Edge is just what active, young people always needed. It’s contemporary, youthful and versatile. Its unique VistaRoof is 3 times larger than a conventional moonroof and gives the occupants the pleasure of top-open driving.

To cater to the lifestyle needs of buyers in the segment, the Edge comes with exciting features like a Premium Audio System with 6-CD changer, steering wheel mounted audio controls, an iPod Jack, Foldflat rear seats and lots more. Ford has engineered the Edge for smooth driving fun. And has designed it to be outstandingly safe as well.

The new Edge is powered by a new 3.5-liter V6 engine. Power is routed through a close-ratio six-speed automatic transmission. First and 2nd gears are optimized for acceleration, while the tall 6th gear is an overdrive that maximizes highway fuel economy. Ford claims that the new gearbox alone delivers fuel savings of up to 7 percent compared to a conventional four-speed automatic. Four-wheel disc brakes with ABS are standard.

Automotive experts point out that crossovers are the next hot automotive product. A crossover is an SUV built on a car or minivan chassis instead of a truck-based platform. The non-truck chassis helps these vehicles deliver car-like ride. The larger size of the crossover offers passenger and cargo capabilities that traditional sedans and station wagons can't match.

Ford's Edge slices through the crossover clutter with a design that is neither a tall wagon nor small truck. Regardless of how it's defined, the design is spot-on. Shortly before Ford unveiled the Edge at the Detroit auto show, Edge Chief Designer Doyle Letson remarked, "When you're talking design, proportion is everything," said Letson, "and this vehicle has it. The wheels are out at the corners, and the relationship of the greenhouse [windows] to the beltline is thoroughly modern."

The Edge exhibits careful attention to detail, such as the taillights that look like LEDs, but are actually illuminated from a single low-cost bulb. Step-down headlights and a bold three-bar grille put a bold, recognizable face on the Edge. The interior is purposeful and stylish. Cool features include a huge center console that conceals 12-volt power and MP3-player audio-in jacks. The center console is big enough to swallow laptop computers. Rear seats offer adult-size dimensions, recline for added comfort, and fold forward to extend the load floor.

In Oman, the Ford Edge is brought to you by Arabian Car Marketing Co. LLC, a part of Saud Bahwan Group. It comes with 6 years unlimited mileage protection, service and parts network that stretches across the Sultanate, over 98% parts availability - and Ford Privilege Card – which provides 24 hours On-road assistance from AAA, Oman’s premier On-road Assistance Service Providers and exclusive discounts from several premium establishments across the country & UAE.

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