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All New Ford Focus launched in Oman
Saud Bahwan Group launched the All New
Ford Focus at a function held at the
Ford showroom, Wattayah in the presence
of VIPs, invited guests and Ford
customers. The new vehicle drew lavish
praise from customers and guests, and
many booked test-drives on the spot. To
add to the excitement Ford also offered
exclusive gifts and other exciting
surprises for visitors to the showroom.
 Winner of more than 80 awards and the
only vehicle in the world to be named
‘Car of the Year’ both in Europe and
North America, Ford Focus has been
something of a phenomenon since the
launch of the original back in 1998. Now
in its second generation, the Focus
success story enters another chapter.
The 2008 Focus has benefited from Ford’s
‘Kinetic design’ approach to styling,
The result is a classier and more
distinctive appearance from a vehicle
that’s now as exciting to look at as it
is to drive.
Powered by a 1.6-litre engine, producing
100 NET HP, coupled with Durashift
4-speed automatic or 5-speed manual
transmissions, the All New Focus is
excitingly redesigned with all-new
exterior design and a bevy of attractive
features.
The new Focus presents a bold new face
to the world: Trapezoidal grilles, swept
back headlamps and athletic full
surfaces are all signatures of the new
Ford brand character. The elegant chrome
surround enhances the inverted lower
trapezoid grille, in the up market Ghia
variant. The side profile of the new
Focus features the new 'kinetic design'
cues of bold wheel lips and the strong
undercut running from front to rear of
the car. Together, these elements give
new Focus a wider look and a more
purposeful stance.
"The Ford Focus is very special to Ford
worldwide,” says a Ford spokesperson.
“That's why we felt it was vital to
apply our new Ford design language,
'kinetic design', to the Focus as soon
as we could. And what vehicle would
better suit the Ford 'kinetic design'
philosophy than the Focus? After all,
the Focus was a major factor in
establishing Ford’s excellent reputation
for driving dynamics. The balance we
have created between dynamics and
harmony makes the new Focus the best
looking Focus ever," says the Ford
spokesperson. “At the same time, we have
taken the opportunity to make Focus even
more practical and contemporary and
added further quality improvements,” he
underlined.
Comprehensive interior improvements were
made to create an even more pleasant and
user-friendly space for those who travel
in a new Focus, and to reflect the new
dynamic exterior design on the interior
as well. For the driver in particular,
this has resulted in newly designed
instruments providing better legibility,
which, along with all other interior
controls, are now illuminated in red.
The controls of the new audio equipment
and two-zone air conditioning system
were also ergonomically improved.
Furthermore, the high series now
includes a newly designed centre
console, which takes on the flowing look
of 'kinetic design'. In addition to a
movable armrest and a four litre
capacity storage compartment, the back
of the console provides additional
storage surfaces for back-seat
passengers.
The fabrics of seating and interior
panelling were also newly designed and
from the Trend series upwards, an
innovative woven roof fabric is fitted.
Like the Mondeo, the new Focus now also
enjoys the benefit of the acclaimed Ford
capless refuelling system. Apart from
being simple and clean to use when
re-fuelling, this system is designed to
prevent mis-fuelling and the associated
damage, inconvenience and expense.
Focus offers a comprehensive passive
safety system within the strength of a
robust, protective body structure that
also provides one of the most advanced
passenger safety systems in its class,
putting its rigidity to work with
carefully constructed crush zones to
route energy away from the occupants in
the event of a crash and protect them
from objects intruding the survival
area.
Focus is constructed from variable-gauge
laser-welded panels of dual plasma and
high strength steel. Both the occupant
cell and surrounding envelope of energy
absorbing crush zones have been
rigorously tested in virtual and
physical form, verified by the most
powerful computers in the industry and
tested in the state-of-the-art Safety
Centre in Sweden.
Focus also offers side thorax airbags -
seatbelt pre-tensioners with
load-limiting retractors and ISOFIX
child seat fittings. Optional features
also include front fog lights, alloy
wheels and power sunroof among others.
Ford vehicles are marketed in Oman with
6 years unlimited mileage protection, a
service and parts network that stretches
across the Sultanate, over 98% parts
availability - and the Ford Privilege
Card – which provides 24 hours On-road
assistance. The cardholders are also
entitled to exclusive discounts from a
host of establishments across the
country.
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