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Press Releases

Brand New Ford Flex dares to be different.

The distinctive design of the Brand New 2009 Ford Flex evokes instant admiration. With its signature side grooves, all-black greenhouse and distinct roof, it is like no other vehicle on the road.

Surprising space and comfort, upscale details and features, and clever flexibility combine to give Flex a contemporary interior environment under the available multi-panel Vista Roof ™. Flex is full of class-leading technologies, including the latest Ford SYNC™, new premium Audio System from Sony and innovative features like EasyFuel™ capless refueling.


“Flex is provocative, no doubt about it,” said Hussein Murad, Sales Director, Ford Middle East. “It defies being categorized. I have a feeling that Flex is going to appeal to a group of customers who feel absolutely the same way about themselves.”

Ford is confident that this “white space” vehicle’s distinctiveness will have a strong allure. Marketing efforts will focus on the fascination of a stylish vehicle that communicates more intrigue than definition. Embracing that enigmatic nature was the key breakthrough in the design process, according to Peter Horbury, executive director, Design, The Americas. “Flex is a radical departure,” says Horbury.


Flex’s prominent stance is a key design element setting it apart from all other vehicles. Park Ford Flex next to an SUV or a typical crossover, and you will find the proportions are immediately surprising. Capping the horizontal design cues in bold contrast is the twin color roof of the new Ford Flex. Whether you choose White Suede or Brilliant Silver, the roof contrasts stylishly with the Flex exterior paint palette.

The Flex’s multi-panel Vista Roof adds even more distinction.The Vista Roof has four glass panels to provide abundant natural light to occupants of all three rows of passengers. The forward panel is a moon roof that opens to let in fresh air.

The exterior design of the Flex creates interest, but it’s the surprising space and comfort for six / seven, the elegant, upscale style and clever flexibility of the interior that will magnetically keep people in the new Flex. “We wanted the interior to be a place of contemporary, relaxed style – somewhere you could feel very comfortable, yet involved and connected,” said Anthony Prozzi, chief interior designer.

“The interior presents an environment that is radically different,” he added. “You’ll notice the improvement in materials, the appointments and the general appearance of the car. Even the way you interact with the car will be different because of all the new technology we’re introducing.”

Flex is packed with innovative, class-leading technology solutions that seek to empower, not overpower the driver. Ford SYNC™, a Ford-exclusive is a voice-activated, hands-free, in-vehicle communications and entertainment system.
The Sony audio system that features 700 watts of power, 5.1 surround sound and 10 speakers is certified by Sony to deliver a unique, rich listening experience. Ambient Lighting allows Flex owners to program any of seven different interior lighting colors to fit their mood. With this feature, customers can change the lighting on two light-emitting diodes (LEDs) mounted on the front console, footwells and around the two front cupholders.

EasyFuel™ capless fuel filler saves time by replacing a fuel-filler cap and provides a better seal, reducing the release of smog-forming vapors.

Flex is powered by Ford’s award-winning 3.5-liter V-6 engine delivering 262 horsepower at 6,250 rpm and 248 lb.-ft. of torque at 4,500 rpm, mated to a fuel-efficient, advanced 6-speed automatic transmission that uses a wide 6.04:1 gear ratio to deliver good fuel economy and performance.

Flex’s available intelligent all-wheel-drive system is tuned to provide confident driving in all weather conditions. By constantly monitoring and predicting traction, the system can deliver torque to all four wheels, even before the wheels begin to slip. An active, on-demand electronic center coupler can allocate a precise amount of torque from front to rear – up to 100 percent to either axle. Paired with standard Advance Trac® with RSC® (Roll Stability Control), intelligent AWD can transfer torque front to rear and side to side.

In Oman, Ford vehicles are brought you by Arabian Car Marketing Co. LLC, a part of the renowned Saud Bahwan group, along with 6 years unlimited mileage protection, service and parts network that stretches across the Sultanate, over 98% parts availability - and Ford Privilege Card – which provides 24 hours On-road assistance from AAA, Oman’s premier On-road Assistance Service Providers and exclusive discounts from several premium establishments across the country & UAE.
 

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