|
All New 2010 Ford Taurus launched in
Oman
The All New 2010 Ford Taurus was
unveiled at a glittering function held
at the Ford Showroom in Wattayah. The
event was graced by Mr. Larry Prein,
Managing Director- Ford Middle East and
a large audience.
Mr. Larry Prein, who recently took the
helm of Ford Motor Company's Middle
Eastern operations, comes with extensive
experience in a similar position running
Ford's Caribbean and Central America
business across 24 countries. He has
held senior positions in Mazda, Japan
based in Hiroshima, Ford Asia Pacific
Operations, Ford of Australia, as well
as in the United States at Jaguar Cars,
Lincoln Mercury and Ford Divisions.
 During
this maiden visit to Oman, Mr. Prein
called upon Sheikh Mohammed Saud Bahwan,
Chairman – Saud Bahwan Group, and
expressed his appreciation for the
strategic investments that have been
made for the Ford brand, and also
discussed future strategies to promote
Ford products in the Sultanate.
The spectacular launch function saw the
dramatic unveiling of the All New 2010
Taurus to the accompaniment of a special
dance performance. During the event,
first three buyers of the 2010 Ford
Taurus received their vehicle keys from
Mr. Larry Prein. A wide variety of games
and entertainment was organized, and
exciting raffle gifts were given away to
the guests. As one of the customers
present at the occasion commented, it
was “an event to remember.”
The All New 2010 Taurus is ready to
take on the world’s best, with an
upscale new design, impeccable driving
dynamics and class-leading technologies.
It comes with a powerful 3.5 litre
engine, and integrates an impressive set
of standard and available technologies
that add convenience, connectivity,
safety and value for customers. They
include MyKey™ parental programmability,
EasyFuel™ capless refueling, Ford SYNC®
and many more.
“Taurus is our premium Ford flagship,
and it casts a halo across the entire
brand portfolio,” said Derrick Kuzak,
group vice president for global product
development. “Building on its reputation
for safety leadership, we leveraged
extensive use of computer-aided design
and engineering technologies as well as
digital pre-assembly modeling to deliver
a high-quality, new Taurus a year ahead
of schedule.”
“The new Taurus showcases the best of
what the Ford brand has to offer –
expressive design, class-leading
technologies and an engaging driving
experience with impeccable quality,”
said Jim Farley, Ford’s group vice
president of Marketing and
Communications.
Exterior design details are more
sculpted and powerful – from the
powerdome that speaks of the strength
behind its confident grille to the
pronounced fenders and fascia. Bold new
headlights combined with recessed
parking lamps frame a new expression of
the signature Ford three-bar grille –
and the lowered roofline helps make the
new Taurus more aspirational. New
wheels, from 18- to 19-inches in
diameter, fill the sculpted wheel wells
and lend Taurus a muscular and athletic
stance.
To match its more athletic looks, the
new Taurus features sportier driving
dynamics. The 2010 Taurus comes standard
with Ford’s proven Duratec 3.5-liter
V-6, generating net 263 hp. This
award-winning engine earns a ULEV-II
emissions certification and comes paired
with a new six-speed automatic
transmission. This smooth and refined V6
engine helps the front-wheel-drive
Taurus deliver unsurpassed highway fuel
economy.
The Taurus SE offers a six-speed
automatic transmission with a
Grade-Assist hill-holding rollback
prevention feature, paired with an
economical 2.77 final drive ratio.
Limited series Taurus models are offered
with a six-speed Select ShiftAutomatic™
featuring racing-inspired shift control
paddles mounted on the steering wheel.
SelectShift offers the convenience of
conventional automatic operation, or a
manual shift mode that gives the driver
complete control over gear selection.
The Select Shift transmission enables
“match-rev” downshifts and will hold
manually selected gears, unlike some
competitive transmissions that
second-guess the driver.
The Taurus’ SecuriCode™ Keyless Entry
Keypad enables vehicle access by
unlocking the driver’s door using a
five-digit code on the new keypad system
flush-mounted in the driver’s side
B-pillar.
MyKey™ allows parents or fleet
administrators to activate a restricted
driving mode. When enabled, MyKey
features a Persistent Belt-Minder® with
Audio Mute until safety belts are
buckled, an earlier low-fuel warning,
and consistently engaged AdvanceTrac®
stability control.
Ford SYNC® is the fully integrated,
in-vehicle voice-activated
communications and entertainment system
jointly developed with Microsoft. SYNC
connects to MP3 players, iPods, memory
sticks and PDAs.
The new 2010 Taurus builds on its legacy
of safety leadership, incorporating a
comprehensive array of passive and
active features. The new Taurus is
equipped with a comprehensive package of
active and passive safety features,
including dual-stage driver and front
passenger air bags, side impact air bags
and Safety Canopy®, a Ford exclusive
protection system that features side
curtain air bags that help protect front
and rear outboard passengers in both
rollover and side impact crashes. Other
key safety features include:
Personal Safety System™ designed to
reduce the risk of injury to the driver
and front seat passenger in the event of
a moderate to severe frontal collision.
Sensors note right front occupant
weight, safety belt usage, outboard seat
belt tension and seating position to
optimize air bag deployment force for
occupant safety.
AdvanceTrac® electronic stability
control which predicts the vehicle’s
intended path, using sensors to detect
and measure oversteer and yaw, while
continuously monitoring vehicle speed,
throttle position and steering wheel
angle. When the system senses a loss of
wheel traction, engine torque is reduced
and braking is applied in conjunction
with the standard Anti-lock Braking
(ABS) system. The system also
incorporates traction control to aid
drivers when operating the vehicle on
loose or slippery surfaces.
The All-new 2010 Taurus is available for
test-drives across the country. Please
contact your nearest Ford showroom to
experience its power, performance and
style.
In Oman, Ford vehicles are brought to
you by Arabian Car Marketing Co. LLC, a
part of the renowned Saud Bahwan Group.
They come with 6 years unlimited mileage
protection, service and parts network
that stretches across the Sultanate,
over 98% parts availability - and Ford
Privilege Card – which provides 24 hours
On-road assistance from AAA, Oman’s
premier On-road Assistance Service
Providers and exclusive discounts from
several premium establishments across
the country & UAE.
|
