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Ford Taurus named '2010 Best Redesigned
Vehicle'
The Ford Taurus – America’s smartest
full-size sedan – has been named “2010
Best Redesigned Vehicle” by Kelley Blue
Book’s kbb.com®
According to kbb.com, the all-new Taurus
offers great value, build quality and
technology at an affordable price
 In
addition to its upscale design and
engaging driving experience, the 2010
Ford Taurus offers an impressive set of
standard and available technologies that
add convenience, connectivity, safety
and value for customers
For the second consecutive year, Ford
has captured Kelley Blue Book’s kbb.com
“Best Redesigned Vehicle” award, this
time for the hot-selling Taurus sedan.
Last year, the honour went to the 2009
Ford F-150.
“This is not your father’s Taurus. For
us it’s a massive departure,” said James
Bell, executive market analyst for
Kelley Blue Book’s kbb.com. “It
reinvigorates a brand that everybody
wants to be proud of, applaud, and be
excited about.”
Bell says it wasn’t just one feature
that earned Ford’s all-new Taurus the
distinction of being named 2010 Best
Redesigned Vehicle.
“It’s the whole package – great value,
great build quality and great
technology,” he said. “We at Kelley Blue
Book couldn’t help but embrace the new
Taurus.”
In addition to its expressive, upscale
design and engaging driving dynamics,
the 2010 Ford Taurus offers an
unprecedented array of technologies
typically reserved for luxury cars at a
price that is affordable. Its impressive
technologies add convenience,
connectivity, safety and value for
customers. These include Adaptive Cruise
Control, Collision Warning with Brake
Support, Blind Spot Information System (BLIS®)
with Cross Traffic Alert, MyKey™
parental programmability, Ford SYNC® and
Voice-Activated Navigation with SIRIUS
Travel Link™. While some of these
technologies aer not available in Oman,
but they may be introduced soon in the
market.
“What’s amazing about the Taurus is that
it just bristles with technology at such
a responsible and very acceptable price
point,” said Bell. “I think that’s what
makes it somewhat revolutionary.”
According to Taurus marketing manager
Pei-Wen Hsu, Ford’s all-new flagship
sedan is generating new excitement at
Ford dealerships.
“Just like the 1986 original, the new
Taurus is redefining the full-size sedan
segment,” she said. “It is creating a
halo effect in our showroom and
attracting younger, more diverse
customers to the Ford brand.”
The recognition from Kelley Blue Book’s
kbb.com is the latest in a string of
accolades for the 2010 Ford Taurus.
Earlier this year at the Los Angeles
Auto Show, the Taurus was named
International Car of the Year, and it
received kbb.com “2010 Best Resale Value
Award” in the full-size car category.
And the 2010 Taurus has been selected to
serve as the official car of the 2010
International CES (Consumer Electronics
Show®) in Las Vegas.
For more information about the 2010 Best
Redesigned Vehicle from Kelley Blue
Book’s kbb.com, please visit
www.kbb.com/best2010redesign.
Ford, Lincoln and Mercury vehicles are
marketed in the Sultanate by Arabian Car
Marketing, a part of the renowned Saud
Bahwan Group, with Service and Parts
network that stretches across the
Sultanate, over 98% parts availability -
and Ford Privilege Card – which provides
24 hours On-road assistance from AAA,
Oman’s premier On-road Assistance
Service Providers. For more information
and latest offers from Ford, logon to
www.fordoman.com
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