|
39 PERCENT JUMP IN FORD TAURUS RESALE
VALUE
After one year in service, the
hot-selling 2010 Ford Taurus is
commanding impressive results at
auctions in the USA, posting an average
39 percent increase in resale value – or
$7,100 – over the 2009 model. This is
54% higher than its equivalent Japanese
competitor.
Key contributors to the residual value
improvement are the design, quality,
customer satisfaction and
state-of-the-art technology offered with
the 2010 Ford Taurus.
The huge leap reflects the strong appeal
of Ford’s full-size sedan, according to
Rose Peng, Manager, Global Lifecycle
Analytics Department (GLAD).
“The successful product launch of the
2010 Ford Taurus coupled with the
vehicle’s best-in-class quality, upscale
design and state-of-the-art technology
has resulted in a sharp improvement for
the brand,” she said, adding that the
resale value of the new Taurus after one
year now surpasses that of many of its
strongest competitors.
And Taurus ranks highest in its segment
for initial quality, according to the
J.D. Power and Associates 2010 Initial
Quality Study (IQS). Steve Ling,
Manager, Ford North American Car
Marketing, adds that all of these
improvements and strong word-of-mouth
have resulted in strong retail sales.
In fact, the Ford brand has earned the
highest Initial Quality ranking among
all non-luxury brands in the 2010 latest
J.D. Power and Associates Initial
Quality Study (IQS) - with three of its
models topping their respective
segments. Ford also placed 12 of its
models in the top three across various
categories – the maximum for any brand
this year.
The three segment toppers for Ford this
year are Taurus in the Large Car
segment, Focus in the Compact Car
segment, and Mustang in Mid Size Sports
category.
The Initial Quality Study serves as the
industry benchmark for new-vehicle
quality measured at 90 days of
ownership. The study is used extensively
by manufacturers worldwide to help them
design and build better vehicles and by
consumers to help them in their vehicle
purchase decisions. Initial quality has
been shown over the years to be an
excellent predictor of long-term vehicle
durability, which directly impacts
consumer purchase decisions. The study
captures problems experienced by owners
in two distinct categories—design¬
related problems and defects and
malfunctions.
“In the first half of 2010, Taurus
retail sales were up 154 percent over
the first half of 2009 while incentives
were reduced by more than $1,600 per
unit,” he said, noting that third-party
sources have recognized the vehicle’s
best-in-class levels of customer
satisfaction and quality.
“When you talk about quality, it’s not
just ‘Things Gone Wrong’ but ‘Things
Gone Right,’” said Ling. “That’s very
important because Things Gone Right are
what attract customers to the showroom.”
In addition to an upscale new design,
the 2010 Ford Taurus offers engaging
driving dynamics and performance. The
2010 Ford Taurus has accumulated an
impressive array of accolades since its
launch last year, including Edmunds.com
Technology Breakthrough Award, 2010 Best
Redesigned Vehicle by kbb.com,
International Car of the Year & 2010
Best Resale Value award in the full-size
car category.
This exciting new large size sedan comes
with a powerful Duratec 3.5-litre, 263
HP V6 engine, is a game changer in its
segment in terms of styling, safety and
luxury features. The engine is coupled
with 6 Speed select shift automatic
transmission to make a perfect
powertrain.
The vehicle comes in two grades, SE and
Limited Edition. The SE trim is equipped
with features like six-way power driver
seat, Cruise control, Sony audio system
with 6 speakers , CD / MP3 player, Auto
headlamps, Remote perimeter lighting as
standard. Limited Series model comes
with perforated leather seats, bigger
19” chrome clad alloy wheels, Dual Auto
Air conditioner, Ambient lighting,
6CD/MP3 player with additional centre
speaker and amplifier, Electrochromic
inner mirror with microphone, 10 way
power driver & passenger seats with
driver seat memory function, Heated
power outer mirrors with puddle lamp and
memory function, Reverse sensing system,
Leather steering wheel with mounted
controls, SYNC entertainment system
(powered by Microsoft) and 6-speed auto
transmission with paddle activation.
There’s more too: Ford offers a number
of technologies on the Taurus that are
definitely exclusive. Starting with
‘MyKey™.’ MyKey is an easily
programmable system that can limit the
car’s top speed to 80 mph, and/or limit
the stereo's volume up to 44 percent of
maximum, and set a series of sustaining
chimes if the seat seatbelts aren't in
use. The MyKey system can also
permanently enable the traction control
system and set chimes for when the car
reaches 45, 55 or 65 mph. So what’s the
purpose? Think young drivers. It’s a
clever way for the safety-conscious
parents to limit certain aspects of
motoring and simultaneously ensure that
specific rules are being followed.
Now, with the Ford’s ‘Quality Plus
Offer’, owning a Ford Taurus has now
become very easy with a host of unique
benefits which include 3 Years / 64,000
Kms Service, Parts & Maintenance
package, Free high value gifts, very
attractive installment deals, and 6
years unlimited mileage protection,
24-Hours roadside assistance, best value
on your used car in addition to the
chance to win an all-new 2.5L Fusion
through Ford’s grand raffle.
Ford Motor Company, a global automotive
industry leader based in Dearborn,
Mich., manufactures or distributes
automobiles across six continents. With
about 159,000 employees and about 70
plants worldwide, the company’s
automotive brands include Ford, Lincoln
and Mercury. The company provides
financial services through Ford Motor
Credit Company. For more information
regarding Ford’s products, please visit
www.ford.com.
Ford vehicles are marketed in the
Sultanate by Arabian Car Marketing, a
part of the renowned Saud Bahwan Group,
with Service and Parts network that
stretches across the Sultanate, over 98%
parts availability - and Ford Privilege
Card – which provides 24 hours On-road
assistance from AAA, Oman’s premier
On-road Assistance Service Providers.
|
